The arctic region of Sweden is characterised by magnificent nature; Sweden’s highest mountains and deepest lakes, the mighty national rivers and woodlands. It is a slowly evolving arctic cultural landscape, shaped by the living conditions faced by people who have lived here for thousands of years. Close proximity to nature has created an arctic lifestyle, born out of customs and traditional knowledge.
But the Arctic is also part of a world in which climate change is taking place faster than ever. Our place is threatened.
Therefore, we present Care for the Arctic, an arctic agenda for a more responsible destination. It serves as a guide for those who visit our region and for those who work in, or are in some way positively or negatively affected by, the tourism sector. With care and respect for the place and for those who have shaped it we will continue to preserve and enjoy it.
Together, we wish to be the Arctic’s most responsible destination.
Based on the overall agenda Care for the Arctic we wish to present several recommendations and guidelines for how the destination’s main stakeholders, tourism and hospitality companies, travellers and enablers can act to strengthen our region as an attractive place to live and work.
Care for the Arctic has been presented in accordance with the UN’s global sustainable development goals, Agenda 2030 and our destination’s overall objectives, so as to realise the vision of the Arctic’s most responsible destination. The guidelines have specifically been based on the World Tourism Organization’s and the Global Sustainable Council’s criteria and global standards for sustainable travel and tourism.
Swedish Lapland Visitors Board has been a member of the Global Sustainable Tourism Cluster (GSTC) since 2022. All staff at Swedish Lapland Visitors Board has passed and recieved GSTC’s Professional Certificate in Sustainable Tourism.
By reflecting over your impact, as a traveller, you also assume responsibility for making the most sustainable choices.
As a responsible business person you're striving to create more value for employees and customers while also respecting the place.